This approach leverages the personal brand and credibility of the CEO or founder to promote the business. It’s similar to what many influencers and celebrities do on social media to promote their brands and products.
Here are some considerations and best practices for using this strategy effectively:
1. **Consistency:** The CEO or founder should maintain a consistent presence on their personal profile by sharing relevant content, engaging with the audience, and demonstrating their expertise in the industry.
2. **Content Synergy:** While using the personal page to promote the company page, ensuring that the content shared aligns with the agency’s goals and values is essential. The CEO’s personal content should complement the agency’s mission.
3. **Cross-Posting:** Cross-posting content from the company page to the personal profile and vice versa can help drive traffic and engagement. Use captions or introductions to contextualize the shared content.
4. **Engagement:** Encourage the CEO to engage with comments and messages on their personal profile actively. This personal interaction can foster deeper connections with the audience.
5. **Promote the Company Page:** Occasionally, the CEO’s personal posts can directly promote the company page, such as announcing new services, achievements, or inviting followers to follow the company page for more updates.
6. **Balance Personal and Professional:** While leveraging the CEO’s personal profile, strike a balance between personal insights and professional content. Followers appreciate authenticity and a human touch.
7. **Analytics:** Continuously monitor analytics to gauge the effectiveness of this strategy. Look at engagement metrics, follower growth, and referral traffic to the company page.
8. **Diversify Content Types:** Experiment with different types of content, such as articles, videos, and infographics, to keep the audience engaged.
9. **Educate the CEO:** Ensure the CEO is well-versed in LinkedIn best practices, including optimizing their profile, using relevant hashtags, and posting at optimal times.
10. **Stay Compliant:** Make sure the shared content complies with LinkedIn’s policies and guidelines to avoid issues.
By implementing these practices, you can harness the power of a personal brand to drive organic growth and engagement for the company page. It’s a strategy that can work well, especially when there’s a substantial difference in organic reach between personal and business profiles on LinkedIn.
